Exclusive Interview with PPC Guru

An Adwords specialist inside out: revealing all his secrets, almost.

For business purposes our pay per click guru asked for us to keep his identity confidential.

Question: What is your job?

I work with Adwords. What I mainly market is Google Adwords management. I take a person's web site, analyze it, determine keywords based on it and place ads to help the target group find my client´s web site in an easier manner.

Question: Is there a difference in marketing a huge company´s site as oppose to a small one?

The main difference is the budget they have to invest in their Pay per Click campaign. However, I like to treat everyone the same. They´re all hard working business people who are searching for better positioning on the net, and I love to take every case and make it my very own personal campaign.

Question: Does Pay per Click really work, or is it only a way of helping Google get richer?

Pay per Click works, otherwise I wouldn´t have a job. It takes careful planning and expert minds, but it is quite the tool to make your business more profitable. Of course Google makes money on this, and they should, they´re just a business like any other.

Question: Do you advise people to try doing their own Adwords for their web sites?

People usually come to me after they´ve already tried it. They´ve established that it is profitable, but they also realized they don´t have the time or expertise to manage an Adwords campaign.

If you don´t know what you´re doing with PPC you can end up losing huge amounts of money and getting very little in return.

Question: Do businesses break the roof after Pay per Click?

PPC is an optimizing and marketing tool. It will work depending on the site´s content, optimization and expertise of the person working behind it. Usually people who are just getting acquainted with pay per Click have very high expectations, which have to be adjusted. Google makes Adwords seem so simple and is so obviously effective, it creates unrealistic expectations. You have to be clear to the client about all that needs to be done to establish a great Adwords campaign. Adwords campaigns work!

Final question: Does Pay per Click cost a lot of money?

This depends on what your budget is, as well as the keywords you chose etc. But any expert will give you the best result with the smallest possible budget.